In order to cater to various fashion trends and consumer needs in the gift toy market, the word "creative" has never been so important and indispensable as this year.
"Almost every year there will be a peak in the production and sales of toys and other products, and this peak is not only related to festivals, but also inseparable from the product itself." A responsible person specializing in toy manufacturing People said that toy orders in 2015 are similar to previous years. Every year, two months before Christmas, toy production is already at full capacity, in order to obtain more during this peak period. Opportunity for development.
Take plush toy products as an example. In order to meet market demand, the design, manufacturing and production links of toy products have to be changed according to the trend. What kind of toy products were popular the year before and what popular elements were popular in 2015? There is a certain reference to the design, manufacturing and production in 2016, but this is not a rigid talk. After all, the uniqueness of product characteristics is "live".
"Only with characteristics can there be vitality; only with vitality can there be market competitiveness." This sentence has been recognized by most people. According to an early childhood educator, people did not have such awareness when toy products were still very single. However, today’s diversified toy product market is completely different. The kindergarten is now the most popular among children. In terms of a jigsaw puzzle favored by parents, a wooden jigsaw puzzle is not only safe and playable, but fascinating features are the most important thing.
Of course, a wooden jigsaw puzzle product is mainly based on educational content, but the cultural connotation it has been given has also fascinated some parents (including kindergarten teachers), and some educational toy collectors also fancy its collection. The value of this wooden puzzle toy product has been widely promoted in a short time. If you compare a jigsaw puzzle with only animal patterns with a jigsaw puzzle with Chinese cultural content such as the Three-Character Classic, it goes without saying that the audience of the latter will be higher than the former, which is the best proof that the characteristics have won the market.
An industry insider from a certain toy association once said that what we make is toys, but these toys are not only products with safe and beautiful products, but also toy gifts with a sense of the times, creativity and rich content. Indeed, in order to make the product fuller, many times we have to incorporate some elements that can make the product more vigorous and distinctive, so as to attract people's attention.